BY CA Staff Writer | July 24, 2024
Clarksdale, Mississippi – For most of his life, Dawson Stanley worked on farms, dedicating his time and effort to helping others cultivate their land. However, in his early twenties, Dawson’s path took a significant turn when he ventured into sales, exploring various businesses such as plumbing and pressure washing. This newfound entrepreneurial spirit eventually led him to an unexpected opportunity that would change his life.
One day, while searching for glass display cases for one of his businesses, Dawson stumbled upon The Latest Craze, a shop owned by Marvin Jackson. What started as a simple conversation quickly evolved into a life-changing decision. Within three hours, Dawson and Marvin signed a contract, transferring ownership of the entire business to Dawson. Despite having little experience in running such a venture, Dawson and his team were determined to make it work.
The transition was far from smooth. Dawson and his team spent months renovating the store, learning the ropes, and navigating various challenges. However, their perseverance paid off, and The Latest Craze reopened its doors a year and a half ago. The journey was filled with struggles, but Dawson remained steadfast. Now, after a year of hard work and dedication, he can finally see light at the end of the tunnel.
Specializing in custom T-shirts, transfers, and banners, The Latest Craze has become known for its high-quality products at affordable prices. The custom T-shirts, in particular, have become the store’s bestsellers. This success would not have been possible without Dawson’s amazing team and business partners, including one of the original employees of The Latest Craze who stayed on board to help steer the ship.
The store operates cooperatively, with every team member contributing to its success. Their collective mission is to provide top-notch products that everyone in the community can afford. Dawson is deeply grateful for the unwavering support from the local community, which has been instrumental in their journey. “We appreciate every single last one of you!” he says.
Located at 270 Yazoo Ave, The Latest Craze invites everyone to stop in and check out their unique offerings. Dawson Stanley’s story is a testament to the power of determination, adaptability, and community support. From farming to running a thriving business, his journey is an inspiring example of how taking risks and embracing new opportunities can lead to success.
Stay tuned each week as we continue to highlight and get to know more about the amazing local businesses and their owners that make our community special.
Photo Credit: Dawson Stanley
